Problem Opportunity Sorted

I refine experience, tackle complexities, translate business and customer insights into actionable strategies for growth through collaborative discovery.

How we will work on actionable strategy

Waterfall Agile Mindset

My portfolio presents real-world examples of how I merge CX and UX to design for customer delight, business wins, and market relevance.

My Experience is Your Benefit

CX & UX

This user-centric approach shapes robust business strategies, spotting innovation chances and aligning goals with evolving user needs. Integrating user insights into strategy ensures decisions resonate with customers, fostering growth and satisfaction.

Agile

A Certified Scrum Master and Agile Coach specialising in HCI and design thinking, I collaborate with product owner and DevOps team to extract the best ideas through sprints

Service Blueprint

My method: Lean UX turns user insights into actionable strategies. Using validated interviews, I craft value propositions and map an end-to-end product journey, ensuring seamless interactions that match user expectations.

Research & Ai

I address pain points with optimised interaction using research and testing, aligned with accessibility standard (WCAG & W3C).
I often remind myself, ‘Is it simple to use? Does it care about the user?’.

Accessibility

I address pain points with optimised interaction using research and testing, aligned with accessibility standard (WCAG & W3C).
I often remind myself, ‘Is it simple to use? Does it care about the user?’.

Analytics

Gathering analytics, I determine success metrics at the beginning of a project. At critical decision points I ask myself and others, 'How will this affect our success metrics?'.

Intuitive Design with Simplicity

Proven UX/CX architect at your service. Building the future, together.

  • Ikea

  • Skydive Australia

  • Auckland Council | Up South