Hi, I am Seann.
I’m a CX/UX and Experience Design Strategist who crafts human-centred solutions. I’ve worked with top brands like Air New Zealand, Vodafone NZ, and IKEA, delivering real business value.
As founder of Ministry of UX, I help teams and designers upskill in a post-Covid world where adaptability and innovation matter most. Through strategy, mentoring, and sharing knowledge, I’m here to help you succeed.
I’m also a business mentor, agile coach, and writing a book on the agile designer mindset—where creativity, strategy, and adaptability meet.
If you’re looking to elevate your design strategy or explore collaborations, let’s connect!
Professional Affiliation
Mentoring + Speaking
Action learning and team interaction are my passion. As a Certified Scrum Master and Agile Coach, I facilitated and spoke at:
The Customer Show, Melbourne, Australia (2024)
Techweek NZ 2019-2024
Business Storyteller Summit 2020
DigiCon 2020
Produce Marketing Association Australia-NZ (April 2020)
Digital Marketing Conference, Auckland (March 2020) - “How to be social in social media?”
World Machine Learning & AI Summit (Feb 2019) - “To bot, or not to bot?”
Robotic Process Automation (RPA) Conference (Sept 2018) - “UX in Action - Why do organisation struggle to implement RPA successfully?”
Robotic Process Automation (RPA) Summit (May 2018) - “UX in RPA - Can robots design customer happiness?”
Research Publication
I recently authored a research journal with Henry Stewart Publications, London (Journal of Digital Marketing & UX, Volume 11, No. 3), titled ‘Design for Engagement in Digital Omni-Channel: From Funnel to Loop.’
The journal explores strategies for creating seamless, high-impact engagement in omni-channel ecosystems, shifting from traditional marketing funnels to dynamic, continuous loops that foster sustained customer interaction.
A key insight from the research is the use of subscription models as a next-generation loyalty strategy. By combining innovative engagement design with actionable strategies, the journal demonstrates how businesses can redefine customer relationships and create long-term value in a competitive digital landscape.
This publication highlights my ability to deliver thought leadership and practical frameworks, offering valuable insights for organisations aiming to innovate and stay ahead in digital marketing and UX.
How we will solve problem
sort opportunity together out of complexity
Too complicated?
Let’s simplify.
Forward Futures Thinking
Let’s design the future you want
to drive user and business desires.