Chatty by IDNZ: Convert learner needs into
experience through Design Thinking
Overview
Chatty is a streamlined English conversational practice app by the Institute of Digital New Zealand (IDNZ), created to help learners build confidence and fluency in speaking English.
Designed as an MVP, it connects learners with native or fluent speakers for personalised, real-life conversation practice.
This platform focuses on simplicity and effectiveness, offering an engaging space for learners to improve pronunciation, expand vocabulary, and enhance communication skills. Chatty prioritises a supportive, user-friendly experience, making English practice accessible and impactful.
UX Focus for MVP
To develop the conceptualisation of the application MVP that enables the learner to search for native English speakers online, and to chat with them with the aim to improve English conversational skill fast.
The project was carried out with the application of design thinking methodology. The process includes:
Empathise
Define
Ideate
Prototype
Test
Time Frame
6 months
(June 2019 - November 2019)
Success Metrics
This MVP blueprint outlines the UX design for a learning application that includes a sign-up page, search feature for speakers, connection functionality to engage with speakers, and a feedback reporting system.
The project is centred on the learner as the primary end-user—specifically, individuals who wish to sign up and practise speaking English with selected speakers. Other customer segments, such as speakers and school owners, are excluded from the scope of this design.
Video Walkthrough
Welcome to Chatty, an app designed to help learners practise English through real conversations. Using the Design Thinking process, I have created a simple MVP with key features like easy sign-up, speaker search, and feedback.
THE IMPACT
Chatty gets further invested attention
Chatty’s MVP has evolved into a compelling concept for investors looking to expand into China’s growing education technology market. With features like easy sign-up, seamless speaker search, and real-time conversational practice, Chatty offers a scalable solution to a broad audience of learners eager to improve their English proficiency.
This MVP serves as a strong foundation for further development, with a proven ability to engage users and improve language skills. Investors will see the potential in Chatty's ability to tap into China’s vast market, where English is highly sought after for both personal and professional growth.